The Canadian Imaging Trade Association was formed in 1955 as a non-profit organization representing the manufacturers, distributors and importers of photo and imaging products. CITA provides a forum for members to meet, discuss and liaise with other industry peers.
CITA also tracks and reports on the supply of photographic and imaging products to the Canadian marketplace. Regular statistical data is reported to participating members and to the media in order to promote the photography and imaging industry. Representing over $1 billion in sales, CITA plays an integral role in both the marketplace and regulatory affairs.